Welcoming New Balance Eyewear!

We are excited to announce New balance eyewear has joined the Eyewear Direct family.

Our collections reflect the times we are in and through collaboration with our customers, we can clearly understand the patients wants and needs. The addition of New Balance is intended to enrich our portfolio, offering athleisure design at its finest.

With a shift in the way we are living and working post-pandemic – athleisure is more popular than ever. Combined with the movement in health, wellness and body-positivity, athleisure styles are an essential in every eyewear range.

New Balance is a brand that stands for more than sportswear. Championing those who are fearlessly driven by their passions. Fearlessly Independent. Doing right by people and the planet.

The popular sports brand offers the latest in men’s, women’s and teens eyewear with the same high quality that earned it its reputation. The frames are ergonomically designed with E-lock temples offering the perfect blend of function and fashion. The styles in the collection are lightweight and strong, celebrating the evolution of athleisure style.

New Balance is a brand that aligns with our own principles on transparency and quality. It is a brand that customers know and trust. New Balance was one of only six companies to step forward and be featured on a new map that links brands to their suppliers’ environmental performance in China. For the first time, factory pollution data for suppliers can be viewed in nearly real time by the public. In 2017, New Balance ranked 16th of 267 companies in the Corporate Information Transparency Index (CITI) that evaluates brands according to how well they address supply chain environmental responsibility in China. In 2018, they climbed to 11th overall. We believe together, we can drive meaningful change in the eyewear sector.

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